AVIXA Situational Analysis and Social Media Strategy Framework

This week, I completed an analysis on The Audiovisual and Integrated Experience Association, also known as AVIXA. AVIXA is “a trade association representing the professional audiovisual and information communications industries worldwide.” With over 11,400 members and 30,000 followers on Instagram and Twitter combined, AVIXA has a lot to offer. However, there is room for improvement considering the association’s social media strategy.

Here is my full analysis and framework presentation:

Here is are the presentation slides for review: